Mobile App Redesign PRD

1. Overview

ClarityPM mobile app needs a redesign to improve onboarding completion, navigation clarity, and overall task completion speed for PM workflows.

2. Problem Statement

• New users drop during onboarding at step 3 (42% drop-off)
• Teams report difficulty finding project health metrics quickly
• Current UI patterns are inconsistent between iOS and Android

3. Goals

• Increase onboarding completion rate from 58% to 78%
• Reduce time-to-create-first-PRD from 6 minutes to under 3 minutes
• Improve weekly active users by 20% within 60 days of launch

4. Target Users

Primary

• Product Managers at startups (5–50 employees)
• Engineering Managers coordinating sprint planning

Secondary

• Founders who own roadmap + release communication

5. Scope

In Scope

• New onboarding flow (2 steps max)
• Redesigned project dashboard and doc creation flow
• Reusable component system for mobile layouts

Out of Scope

• Billing changes
• New backend architecture

6. Functional Requirements

• User can create a new PRD from pasted text in < 3 taps
• User can switch between PRD / Tech Spec / Release Notes templates
• User can view AI suggestions tied to active project context

7. Non-Functional Requirements

• App launch time under 2s on mid-tier devices
• 99.9% crash-free sessions
• Accessibility contrast compliance (WCAG AA)

8. Metrics

• Onboarding completion rate
• PRD generation conversion rate
• DAU/WAU ratio

9. Risks

• Migration complexity for existing users
• Incomplete analytics instrumentation at launch

10. Timeline

• Design complete: Mar 12
• Beta build: Apr 04
• Public launch: Apr 29